Drugmakers' Free Lunch Program Delivers Strong Returns, Analysis Finds
The real story: Pharma’s free lunches for doctors boost inappropriate prescribing, analysis finds STAT · Oct 9, 2026
Our take: A new review finds industry gifts and payments increased inappropriate prescribing, likely raising costs. Pharma has long treated the catered sandwich as purely educational, but the marketing budget clearly tracks its return on investment. The lunch was free only to the person eating it. Everyone else gets the invoice, itemized as premiums.